True Blue by Istion: Sailing with Purpose

At Istion Yachting, our love for the sea is the driving force behind everything we do. It’s not just about discovering breathtaking destinations; it’s about preserving them for generations to come. True Blue by Istion is our dedicated corporate social responsibility (CSR) program, rooted in the belief that yachting and sustainability can—and must—go hand in hand.

Through True Blue, we actively engage in initiatives that protect and restore marine ecosystems. From beach and seabed cleanups to reducing our environmental footprint, we’re committed to meaningful action. By collaborating with leading organizations and raising awareness among the global yachting community, we aim to inspire a collective effort toward preserving the marine environment.

As a yachting leader, we understand our responsibility to the seas that make our journeys possible. True Blue is more than a program—it’s a promise to sail with purpose, leaving behind not just waves, but a positive impact.

Visit us at BOOT Düsseldorf 2025 to learn more about True Blue by Istion and discover how you can be part of this mission. Together, we can keep our seas True Blue.